What is Google Remarketing?

Google Remarketing, which means remarketing in Turkish, is one of the most effective digital advertising methods today. For companies that sell over the internet, the main goal is to increase the number of visitors and, accordingly, sales. Sites serving in different categories try to attract the attention of internet users by organizing advertising campaigns. Google offers various opportunities for websites to create advertising campaigns on the digital platform. Google Remarketing is one of them.

How to Do Effective Google Remarketing?

If you want to create advertising campaigns with Google Remarketing, the first thing you need to do is open a Google Ads account. You can register in 3 steps. In the first step, you must enter which email account you want to use to log in. At this stage, we recommend using your mail in your Google account. You must then enter your business website and click continue.

After logging into your Google Ads account, you should click on the campaigns section. Here, you will see display ad network and search network campaigns, which are types of remarketing marketing. You should choose which campaign you want to use.

If you want to get consultancy for Google Remarketing studies, Vispectra is just a phone call away!

Add Ads Code to Your Site

After determining your campaign, a special code will be created for you by the Ads system. You should integrate this code into your website or mobile applications. You can add the code to all pages of your site or to pages with specific products. Thus, your ad will start appearing wherever you want. The code You can place it just before the closing tag.

Create a Remarketing List

The next step you will take is to create a remarketing list. The purpose of making a list is to determine which page of your website should be registered to users. Thanks to the list, you can show your ads to the visitors you save later. For example, let’s say you have a site that sells stationery products. You can remarket for users visiting your highlighter product category. You can save visitors to your system by adding the Ads code to the page where you sell highlighter products. The system will evaluate the cookie IDs obtained from the visitors and enable them to encounter the advertisement you have created in different places.

Use List Rules

You can create lists for different parts of your website or mobile application by using the remarketing list rules. So you can specify lists without the need to integrate more code. To give an example; When defining a list for your website where you sell stationery products, you can define “URL [contains] stationery products”. If you wish, you can add special parameters such as product price to the list. In this way, you can determine which price range the users in the stationery products category are viewing.

What Google Remarketing Adds to Your Brand

It is difficult to reach people who have not heard of your brand and have not reviewed your products before. Whereas, visitors who have been interested in your brand even once are more likely to become your customers.
Users visit the site several times before purchasing a product. However, the vast majority of visitors do not make the purchase. Google remarketing is a good way to persuade users to buy. Thanks to this method, which gives much better results than other advertising methods, you can get effective feedback.
The fact that your site is visible to previous visitors ensures that you are remembered even when they visit another site. As your brand awareness increases, you will also increase your sales.
If you want to get Google Remarketing consultancy from experienced people in order to ensure that the most accurate work is done, we welcome you to Vispectra. We can create campaigns and increase your conversion rates by using the right marketing techniques for your brand. In this way, you can enjoy the growth of your brand while your sales increase.